Our Story

TOIA began in New York, where three friends—Peta, Caroline, and Betty—shared a simple idea: to create everyday accessories that were beautiful, useful, and made to last.

We believed the products people carry every day shouldn't feel like an afterthought. They should be thoughtfully designed, seamlessly functional, and fit naturally into modern life.

Starting with phone accessories, we set out to create pieces that balance timeless design with everyday practicality—accessories that complement your style rather than compete with it.

Whether you're grabbing your morning coffee, catching a flight, or exploring somewhere new, TOIA is designed to move with you. Every detail is considered, every finish chosen with longevity in mind, creating essentials you'll reach for every day.

This is just the beginning of a growing collection of thoughtfully designed essentials for life in motion.